Industry
Understanding the $50 Billion South Asian Wedding Industry
The global economic force behind multi-day celebrations.
March 22, 2016 · 14 min · Weddings.io Editorial
South Asian weddings create demand across dozens of industries: venues, catering, fashion, jewelry, photography, video, decor, entertainment, transportation, hospitality, beauty, and travel.
The market is large because the event is not a single transaction. It is a multi-day cultural and family production.
Understanding the industry means understanding both emotion and infrastructure.